Plus Size Fashion - This Industry Sucks

How many of you are online shoppers?  I have an addition to buying things online...mainly because the options are better!  I'm tired of the bold large patterns produced by Lane Bryant at absurd prices.  I'm tired of bras with thin straps and huge thick underwire that stabs my armpit (no matter how many times I get fitted).  I'm over being charged more for a shirt that is bigger.

But mainly, I am tired of inconsistent sizing!  Anyone else walk into three stores and pick up the same size and in one store, the jeans won't button and in the other store you could fit you and a friend?

According to an article I read on Glamour - plus size shoppers make up 68% of all shoppers.  However, there are very few plus size people working IN the fashion industry.  I'm wondering if this is why we end up with fabrics covered in large flowers, horrifically placed lace, pastel colors and no real embellishments beyond stupid words like STRONG and POWERFUL placed across the front.  It feels as if some 5' 6" 125 pound girl thought putting me in a workout shirt with strong splayed across the front is suddenly going to get my ass in the gym.

We are starting to see more brands pop up that help plus size ladies own their size and give us outfits that flatter our figures.  The challenge remains, the pricing is outrageous.  I'm all for paying top $ for quality, but we are paying extra for Wal-Mart shirts.

My goal, soon, in cohesion with the blog, is to start a plus sized boutique that does online sales as well - where real plus size ladies help me model items and truly determine what is "true to size!"....fashion at reasonable prices, good quality and good fit.  What kind of pieces would you like to see in quality, appropriate sized styles?